February 26, 2024 – NEW YORK – Eye care nonprofit Orbis International announces long-term partner OMEGA will donate 100% of the proceeds from a Sotheby’s online auction of 11 MoonSwatch Moonshine Gold suitcases, totaling 534,670 CHF (approximately 607,800 USD). This generous gift from OMEGA will contribute to Orbis’s mission to build strong and sustainable eye care systems globally that put treatment and prevention within reach.
Auctioned between February 12 – 24, each of the cases contained the 11 OMEGA x Swatch “Mission to Moonshine Gold” watches – the first time these versions had ever been offered as one set, and the first time that the MoonSwatch suitcase was available to buy.
OMEGA has been a proud supporter of Orbis since 2011, when it became a Global Corporate Partner, and this auction highlighted the brand’s ongoing commitment to ensuring a world where everyone can access the eye care they need to thrive.
“I am incredibly grateful to OMEGA and their continued support of Orbis,” said Derek Hodkey, President and CEO of Orbis International. “It was thrilling to watch the auction over the last two weeks and see the enthusiasm for these unique items spread around the world. I even had the privilege to view one of the beautiful suitcases on display at the OMEGA store in New York City. Congratulations to the 11 lucky bidders.”
OMEGA also works in cooperation with its brand ambassadors – including Daniel Craig, Cindy Crawford, and others – to increase awareness of Orbis and its mission. Additionally, OMEGA provides cuddly teddy bears to all young patients undergoing treatment on the Orbis Flying Eye Hospital, the world's only fully accredited ophthalmic teaching hospital on board an MD-10 plane.
Orbis thanks OMEGA and everyone who took part in the auction and appreciates the great interest shown in the support of Orbis.
