Director, Integrated Channel Marketing

This role is based in the US, with the option to work remotely or be assigned to the Orbis NY office. For those who prefer to work in an office setting, our NYC office has temporary and permanent desk solutions for employees already local to NYC that can accommodate those preferences. Orbis’s current policy requires that all staff visiting or working in the NYC office must be vaccinated against COVID-19.

The Director, Integrated Channel Marketing will be responsible for the implementation and execution of donor-centric integrated marketing efforts, including prospect, renewal, and cultivation campaigns and activities via multiple engagement channels (online and offline) to maximize the revenue and increase awareness of Orbis activities, concerns, expertise, and values. The Director will collaborate with development and communications colleagues across the organization in the formulation and administration of departmental strategies, policies, and systems.

REPORTING RELATIONSHIPS
The Director, Integrated Channel Marketing will report to the Chief Development Officer, Kim Goldsmith-N'Diaye, and will collaborate closely with the Director of Mass Audience; Associate Directors of Midlevel and Major Gift Audiences; Directors of Research & Analytics and Development Operation as well as the Vice President of Global Communications & Marketing. Over time, the Director, Integrated Channel Marketing will manage a team of four including the Associate Director, Direct Mail; Associate Director, Digital Marketing Strategy; Manager, Emails, SMS, Donation Pages; and Manager, Website, P2P.

PRIMARY RESPONSIBILITIES
The Director, Integrated Channel Marketing will

• lead a collaborative process to implement engagement strategies for mass and mid-level audiences, major gift, planned giving, corporate giving, and foundation giving in alignment with development department annual goals;
  
• collaborate on integrated engagement strategies so that the development department and each audience team is informed about best-in-class integrated engagement donor-centric tactics to achieve departmental goals;
• develop and oversee the implementation and execution of plans for all development department related programs and activities (direct mail, digital, events, etc.);
• appoint, lead, evaluate, and manage channel expert staff;
• delegate authority, consult with, and guide staff to achieve goals;
• provide ongoing feedback in a context of mutual respect, tracking staff according to each staff’s yearly workplan and goals;
• execute integrated marketing campaigns (acquisition, renewal, and cultivation) via all relevant communication channels;
• prioritize integrated cross-channel communication by following departmental annual plan and budget constraints, and responding to emergent needs;
• drive innovative approaches in Integrated Channel Marketing and plan and implement tests in order to grow alongside strategic priorities with the assistance of the research and analytics team;
• oversee all channel production activities by staff and external partners, agencies, and vendors in the writing and designing of marketing pieces;
• work closely with the research and analytics team to evaluate market research, trends, and existing tests, for use in monitoring current channels and messages and forecasting future channel needs; and
• prepare and administer the expense budget for channels.
  

PREFERRED COMPETENCIES AND QUALIFICATIONS
Orbis International seeks a Director, Integrated Channel Marketing with

• a commitment to the mission of Orbis International—to work with its network of partners to mentor, train, and inspire local teams to fight blindness in their communities;
• expertise in direct marketing with a focus on digital acquisition and retention (agency experience is preferred);
• solid experience with direct mail and email marketing;
• a demonstrated ability to drive innovation;
• superior project management skills including an ability to manage a variety of large vendors doing complex technical and creative work on behalf of their clients;
• demonstrated leadership expertise and strong leadership abilities as a manager, facilitator, and integrator including strong negotiation skills;
• exceptional interpersonal and representation skills;
• excellent oral and written communication and organizational skills and attention to detail;
• an ability to analyze and synthesize complex and sensitive material and use it to execute strategic plans, and break down as appropriate to craft well-informed messages to donors;
• an ability to handle a large volume of work, multiple projects, and competing priorities;
• an ability to problem solve;
• facility with spreadsheets, budgets, and forecasting; and
• superior judgment and tact.

A bachelor's degree or an equivalent combination of education and experience and at least 10 years of experience developing and implementing integrated marketing campaigns, including at least five years of staff management experience, in a non-profit organization or for-profit organization/agency, including development and implementation of direct marketing related activities, is preferred.