OMEGA and Daniel Craig team up to support ORBIS’ mission:
Preventing and treating blindness by providing quality eye care to transform lives
New York, January 25, 2011 - OMEGA has announced that it will work in cooperation with actor and brand ambassador Daniel Craig to support ORBIS International and its Flying Eye Hospital in the fight against preventable blindness.
A special watch – the Hour Vision Blue – has been created to celebrate the partnership, and OMEGA has guaranteed that at least one million U.S. dollars from its sale will be donated to ORBIS, an organization which delivers eye care to some of the world’s most remote and developing regions.
OMEGA president Stephen Urquhart spoke of his brand’s commitment saying, “OMEGA is pleased to have the opportunity to contribute to ORBIS’ remarkable mission. It’s particularly gratifying to be working with Daniel in support of an organization whose work we all believe in.”
Daniel Craig is arranging a visit to ORBIS’ Flying Eye Hospital with Omega this year. “I think that it’s important to do all that we can to draw attention to the invaluable work that ORBIS is doing. By visiting them in the field and seeing their team at work, I hope we will be able to make more people aware of the issue of preventable blindness and to let them know how much of a difference they can make. I’m delighted that OMEGA feels as strongly about this initiative as I do.”
Since it was founded in 1982, ORBIS has carried out programs in 88 countries to provide medical training, tools and technology for local partners to address the tragedy of avoidable blindness in their communities. As a result of ORBIS’ support, more than 12 million individuals have received medical care and more than a quarter of a million eye care professionals have been trained.
"We are tremendously excited about our new partnership with OMEGA", stated Dr. Robert Walters, Chairman of ORBIS, "and are looking forward to working closely with OMEGA and Daniel to heighten the awareness of preventable blindness in the developing world. With OMEGA and Daniel's support, ORBIS will reach and treat even more people, reducing the global burden of blindness and ensuring productive lives for many".
The Hour Vision Blue wristwatch is a special edition of the elegant Hour Vision. It has a classic 41 mm stainless steel case and is equipped with OMEGA’s Co-Axial caliber 8500, the movement that signaled a revolution in series-produced mechanical watchmaking. The movement can be viewed through the sapphire crystal on the caseback.
Adding distinction to the timepiece is its specially designed sun-brushed blue dial. It has 18 Ct white gold facetted hour, minute and seconds hands coated with white Super-LumiNova and features a date window at the 3 o’clock position.
About ORBIS International
ORBIS International is a global nonprofit organization dedicated to preventing and treating blindness by providing quality eye care to transform lives. ORBIS provides the tools, training and technology necessary for local partners to assess their needs and develop workable and lasting solutions to the tragedy of unnecessary blindness. By building their long-term capabilities, ORBIS helps its partner institutions take action to reach a state where they can provide, on their own, quality eye care services that are affordable, accessible and sustainable. To learn more about ORBIS, please visit www.orbis.org. Contact: Jennifer Berman, Jennifer.Berman@orbis.org. www.orbis.org
The prestige watch manufacturer OMEGA was founded in Switzerland in 1848 and since then has been defined by its pioneering spirit and its innovative watchmaking. OMEGA is closely involved with a world of achievements including the conquest of space (its Speedmaster was the first watch worn on the Moon) and the ocean’s depths, unparalleled experience in sports timekeeping and the establishment of numerous precision records. OMEGA is also a Main Partner in the Solar Impulse project which aims to circle the globe in an airplane powered only by the sun. The brand’s Co-Axial calibre is widely considered to be among the world’s finest mechanical watch movements. OMEGA has been Official Olympic Timekeeper 24 times. OMEGA and the International Olympic Committee have extended their partnership through 2020. www.omegawatches.com