ORBIS’s newest Global Sponsor, OMEGA, announced its sponsorship of ORBIS in January 2011. OMEGA is working in cooperation with actor and brand ambassador Daniel Craig to support ORBIS and the Flying Eye Hospital (FEH). A special watch—the Hour Vision Blue—was created to celebrate this partnership.
In 2011, Craig visited the FEH on location in Mongolia to witness ORBIS's work first-hand. His experience was chronicled in a 26-minute film as he toured the FEH and met patients whose lives were touched by ORBIS. Watch the 26-minute by clicking here.
A key component of the relationship is marketing and public relations; to date ORBIS–OMEGA ads featuring Daniel Craig have appeared in 60+ magazines and 35 newspapers in 10 countries, plus outdoor media. Publications include Architectural Digest, The Daily Telegraph, Le Figaro, GQ, Der Spiegel, The Sunday Times, US Today and Vanity Fair.
Other aspects of the OMEGA Sponsorship include:
- Participation in 2011 FEH North American Goodwill Tour.
- In-store fundraising events in top markets.
- Swatch Art Peace Hotel in Shanghai offered for possible partnership and product debut in Asia.
- OMEGA product donations available for ORBIS events/auctions.